UFC is changing its media distribution in Brazil, a move away from pay TV that the mixed martial arts giant believes could quintuple broadcast revenue in one of its most important international markets.
Having previously been available on pay-TV, all live events in Brazil will be now on Fight Pass, but the UFC has also signed a broadcast partnership with Brazilian network Bandeirantes for free-to-air (FTA) distribution of 12 select live Fight Nights and original content.
“Anyone who follows this sport knows how important Brazil is to mixed martial arts and to UFC,” UFC president Dana White stated. “Brazil is one of our biggest and fastest growing markets and has produced some of the best athletes this sport has ever seen. Fight Pass is going to take our business to the next level by delivering all our content directly to our fans. Plus, we’re teaming up with Band, one of the biggest broadcasters in Brazil, which is going to provide massive exposure for UFC and help us grow our fan base and make this sport bigger than ever.”
Brazil is one of UFC’s most important international markets, alongside Canada, Australia, China and the U.K. The country has a deep history with martial arts such as jiu-jitsu and capoeira, and has produced a number of prominent UFC champions, including Anderson Silva, Jose Aldo, Amanda Nunes and Cris Cyborg. UFC estimates it has 50 million fans in Brazil.
Having previously been available on pay-TV, all live events in Brazil will be now on Fight Pass, but the UFC has also signed a broadcast partnership with Brazilian network Bandeirantes for free-to-air (FTA) distribution of 12 select live Fight Nights and original content.
No fights were announced for the UFC 283 card, which is expected to air on pay-per-view, ESPN and ESPN+, though a statement from White said it will be “a stacked event you don’t want to miss.”
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